Vegan Restaurant Management Guide

Vegan restaurants are much more than businesses — they are spaces of social, environmental, and ethical transformation. By welcoming a largely non-vegan audience, they become powerful gateways to new consumption choices and broader reflections, expanding their positive impact far beyond the plate. Strengthening vegan restaurants means strengthening a collective movement toward a more compassionate, fair, and sustainable world.
With this purpose, the Brazilian Vegetarian Society (SVB), in partnership with ABRASEL SP and ESBRE, developed this guide to support entrepreneurs who are already working in — or wish to enter — the vegan food service sector. The manual offers practical guidance on management, finance, marketing, gastronomy, and purpose, with a focus on small and medium-sized businesses.